Propaganda

The model of propaganda that I have chosen to write about today is Ownership. The article that I found isn't exactly a news article, but it was a great representation of the ownership aspect of propaganda. The article was published by Poosh, a health, beauty, and lifestyle website owned by Kourtney Kardashian. The article is "Kim Kardashian West on How She Manages it All". The article shows Kim Kardashian West in a very positive way. Because Kim is Kourtney's sister, I can assume that Kim had seen the questions in advance, and had plenty of time to think about her answers and word them in the perfect way. Often, media outlets try and catch celebrities off-guard with their questions and trying to make them look bad. Because Poosh is owned by Kourtney Kardashian, she tried to cast the best light possible on her younger sister in the interview. In the picture featured in the top of the article, Kim is wearing her personal brand of shape wear. This article serves as an ad for her brand, as well as giving her subscribers information on Kim's life. The Kardashians all serve as walking advertisements for their family's various brands. For example, the entire Kardashian-Jenner family serve as walking billboards for Kanye West's brand, Yeezy. Every episode of Keeping Up With the Kardashians shows at least one family member wearing Yeezy merchandise. Kim's Skims shape wear line was posted about on all of her sister's social media. This inter-family advertising makes all of the Kardashian-Jenner's brands wildly successful, with many of them selling out in just hours of launching. This Poosh interview is a textbook example of ownership playing a part in what topics are covered by media outlets.