The power of Disney
Disney is one of the most widely known companies on the planet. I was amazed at Disney's reach when I studied abroad in Japan. All of the kids in my class had some sort of Disney merchandise, whether it was a Lilo and Stitch backpacks to Pooh earrings, the kids in my class were obsessed. My classmates would go to Disneyland every single weekend if they could, and some did. The reach and power of Disney is absolutely amazing. Disney owns Pixar, Marvel, Star Wars, and National Geographic. Disney has a net worth of 130 billion dollars. They have reach in virtually every country on earth. They produce their own ideas, movies, toys, publications, theme parks, clothes, and even food. The list is endless. Disney can fund, produce, film, and distribute their own movies, then sell millions of dollars of merchandise based off the film. In this way, Disney's integration is vertical. They can be involved in every step of whatever project they are undergoing, from the very beginning to ...